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Publishing recorded content to Instagram Reels

Posting Reels regularly on Instagram boosts reach and engagement - what better place to connect with your audience? Socialive Integrations allows you to publish recorded content to Instagram Reels seamlessly. 

Pre-Setup

The following must be set up in Instagram and Facebook for the integration with Instagram to work correctly.

  1. If it is not already, Instagram users must convert their account to a Professional account

  2. If it does not already exist, create a Facebook Page that represents the business

  3. Connect that Page to their Instagram account from Facebook. In Facebook, follow these steps:

    1. Go to the Facebook page within the professional account

    2. Go to Professional Dashboard

    3. Go to Linked accounts

    4. Click Connect Account

    5. Allow access to the message inbox

    6. Log in to the Instagram account

    7. You’ll receive confirmation that the accounts are connected 


Once the above steps are complete, the following process can be followed in Socialive to publish Socialive video content to Instagram. Without proper setup, the integration will not work. 

Integration Setup

  1. Open Account Settings. 


  1. Click Integrations.

  1. Click Add Integration.



  1. Select Instagram. 


  1. Title the Integration and click Next.



  1. Add a new account with Instagram authentication information and log in to Instagram. Click Next on the authentication page, then select the desired Page ID and Instagram user from the dropdowns. 



  1. Once saved, confirmation that the integration has been added will display.



Video Specifications for Reels

The following outlines video specifications. Most importantly, videos longer than 90 seconds will not be published to Reels on Instagram. 


Property

Recommended

Min

Max

File Type

.mp4

Aspect Ratio

9 x 16

9 x 16

9 x 16

Resolution

1080 x 1920 pixels

540 x 960 pixels

Frame Rate

24-60 frames per second

24 frames per second

Duration

3 seconds

90 seconds

Video Settings

  • Compression – H.264, H.265 (VP9, AV1 are also supported)

  • Fixed frame rate

  • Progressive scan

  • Closed GOP (2-5 seconds)

  • Chroma subsampling 4:2:0

Audio Settings


  • Channels – Stereo

  • Codec – AAC Low Complexity

  • Sample rate – 48 kHz

  • Audio bitrate – 128kbs+





Still looking for an answer?

Contact Socialive Support via live chat, email at support@socialive.us, or submit a support ticket.


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